With the deepest intelligence available today and a first-of-its-kind recommendation and optimization engine, Brandi empowers brands and agencies to manage and improve visibility in AI-generated answers

MCLEAN, VA. — Oct. 8, 2025 — Brandi AI™, a leading AI Visibility and Generative Engine Optimization (GEO) platform, today announced its official launch. A first-of-its-kind recommendation and optimization engine, Brandi delivers the most comprehensive and intelligence-driven GEO solution available, helping brands and agencies measure and improve the likelihood their content appears in AI-generated answers—where buyer discovery and intent now converge.

“Buyers no longer scroll through pages of links—they ask a single question and trust the AI’s response. That response doesn’t list options; it picks winners. If your brand isn’t in the answer, it doesn’t exist,” said Leah Nurik, co-founder and CEO of Brandi AI. “Yet CMOs are flying blind, unaware of whether their brands appear in AI results. Brandi makes that impact visible by showing exactly how to close the gap, helping brands dominate their market conversation.”

Generative AI (GenAI) is rapidly replacing traditional search. According to a recent Adobe survey, more than half of American consumers are now using AI to research products. Forrester reports that 89% of B2B buyers have adopted GenAI as a source for self-guided information throughout every stage of their buying process. 

This shift in buyer behavior has collapsed the buyer journey. What once took days of research now unfolds in seconds as AI consolidates decisions into a single, definitive answer. If brands are not mentioned in answers or cited as a reference, they are, effectively, invisible in today’s market landscape.

Brandi’s approach is to deliver brands and agencies a complete, intelligent platform to maximize Generative Engine Optimization (GEO)—a new discipline reshaping digital visibility as discovery shifts from search engines to AI platforms, such as ChatGPT, Perplexity, Claude and Gemini. GEO focuses on the signals AI systems look for—authority, user intent, clarity and trustworthiness—when choosing which content to include in their answers. Unlike SEO tactics that rely mainly on keyword placement, GEO aligns with how AI models actually evaluate and rank information. Brands that meet these signals gain durable visibility and credibility in an AI-driven search environment.

The Brandi platform elevates brands in AI-generated answers through three integrated capabilities:

• Competitive Intelligence: Powered by the Brandi Competitive Market Universe™, the platform shows exactly how often a brand and its competitors appear in AI answers, how messaging is represented and what questions real buyers are asking. This deep intelligence highlights gaps, benchmarks visibility and reveals where competitors are winning so brands know precisely how to move ahead.
• Actionable GEO Framework: Brandi provides a structured, repeatable system for analyzing which AI prompts surface brand content, identifying both technical and content gaps, and delivering prioritized fixes. From reshaping headlines to improving machine readability, it gives teams clear next steps to increase citation rates and consistently outperform competitors in generative search.
• Alignment with Buyer Intent: Instead of requiring a full content overhaul, Brandi enhances existing webpages, blogs and marketing assets to align with what buyers are truly trying to solve when they ask AI. This improves the likelihood of being cited in answers—keeping the brand voice intact while strengthening authority, credibility and market positioning.

Brandi is also built to integrate seamlessly into existing SEO, PR and content workflows—no replatforming or heavy lifts—extending content strategies into the AI era with real-time benchmarks, prompt-level analytics and actionable next steps.

Through its Early Access program, Brandi has been working directly with brands and agencies over the past few months. The platform is already used by:

• CMOs seeking visibility and AI-mention metrics to defend ROI
• Content and SEO teams turning existing webpages and blogs into AI-ready citations
• Product marketers aligning launches with the questions AI platforms actually receive
• PR teams focusing on the publishers and sources AI engines cite most frequently
• Founders and startups competing with larger incumbents and defined markets
  

“Here’s the hard truth: visibility isn’t about rankings anymore, and if AI doesn’t surface your brand, your buyers won’t either,” said Nurik. “Brandi reveals what AI highlights, what it ignores and how to close that gap—before your competitors do.”

Brandi is available as a monthly subscription with flexible packages to fit a range of needs and budgets. For more information or to schedule a demo, visit mybrandi.ai.

About Brandi AI

Brandi AI™ provides the leading platform for AI Visibility and Generative Engine Optimization (GEO). Brandi is designed to help organizations stay visible as online discovery shifts from search engines to Generative AI, revealing where brands stand in this new landscape. The platform tracks the real questions people ask AI, shows if and how a brand is mentioned in AI-generated answers and benchmarks visibility against competitors through its deep intelligence layer, the Brandi Competitive Market Universe™. Together, these insights create market intelligence that reflects how people actually research and evaluate products and services today. With this foundation, Brandi equips marketing leaders and teams with data-driven recommendations to refine existing web content and marketing assets and shape content strategies that earn brand mentions and citations in AI results. Built for marketers by marketers, Brandi supports CMOs and product marketers in defining category strategy; content, PR, SEO and digital marketing teams in driving visibility; and founders and startups seeking early traction. For more information, visit mybrandi.ai. Follow Brandi AI on LinkedIn and X.

Key Takeaways

• The New Frontier: Generative AI has changed how buyers discover brands—Brandi AI helps marketers make brands visible in AI answers, where trust, intent, and decisions now converge.
• Beyond SEO: Traditional SEO ranks links; GEO focuses on the signals AI models value most—clarity, authority, and intent—to make brands visible in AI answers that shape buyer choices.
• Competitive Clarity: With the Brandi Competitive Market Universe™, marketers can see exactly where they stand—and how to make their brands visible in AI answers more often than their competitors.
• Actionable Intelligence: Brandi’s recommendation engine delivers precise steps to make brands visible in AI answers, from optimizing messaging to improving AI-readiness of existing content.
• Seamless Adoption: Brandi integrates effortlessly into current SEO, PR, and content workflows, empowering teams of any size to make brands visible in AI answers without overhauling their tech stack.

Frequently Asked Questions about the Brandi AI Launch

What exactly does Brandi AI do?
Brandi AI is the most comprehensive AI Visibility and Generative Engine Optimization (GEO) platform designed to make brands visible in AI answers across platforms like ChatGPT, Gemini, Claude, and Perplexity. It analyzes how AI systems reference brands, uncovers visibility gaps, and provides actionable recommendations to increase citations and mentions—helping marketers capture buyer discovery and intent where decisions now happen.

How is Generative Engine Optimization (GEO) different from traditional SEO?
While SEO focuses on ranking web pages in search results using keywords and backlinks, GEO aligns content with the signals AI models use—such as clarity, authority, and intent relevance—when deciding which brands to include. In short, SEO optimizes for links; GEO optimizes to make brands visible in AI answers by earning inclusion and trust within generative responses.

Who is Brandi AI designed for?
Brandi AI serves marketing leaders, PR teams, SEO professionals, and agencies who want to make their brands visible in AI answers. CMOs use it to track brand presence across AI engines; content and SEO teams use it to make existing assets AI-ready; PR professionals use it to identify which publishers and sources AIs trust most; and startups use it to level the playing field with larger competitors.

How does Brandi AI measure a brand’s visibility in AI answers?
Brandi’s Competitive Market Universe™ tracks how often a brand—and its competitors—are cited to make brands visible in AI answers. It reveals which questions AI systems associate with each brand, how messaging appears in generative results, and where competitors are winning. This intelligence powers Brandi’s recommendation engine, providing clear next steps to strengthen brand inclusion, authority, and visibility in AI-generated responses.

How can marketers get started with Brandi AI?
Brandi AI is available as a monthly subscription with flexible packages for teams of all sizes, making it easy to make brands visible in AI answers. Marketers can schedule a demo or request early access insights at mybrandi.ai. The onboarding process integrates seamlessly with existing content, PR, and SEO workflows—no replatforming or complex setup required.