A Q&A with Gabriel Marketing Group’s Michael Tebo
As AI-driven discovery reshapes how buyers learn about brands, agencies are rethinking how they measure visibility, influence, and competitive positioning.
We asked Michael Tebo, Vice President of PR, Content, and Strategy at Gabriel Marketing Group (GMG), to learn how his team is using Brandi AI to monitor and improve AI visibility across generative engines like ChatGPT, Perplexity, Gemini, Claude, and Grok.
Here’s what he had to say.
Q: How are you tracking AI visibility?
Michael Tebo: Gabriel Marketing Group tracks AI visibility using Brandi AI, which continuously monitors where our clients—and GMG—appear in generative answers across ChatGPT, Perplexity, Gemini, Claude, and Grok. For each client, we establish a baseline showing which competitors AI cites, which publications AI trusts, and which buyer-intent queries surface—or leave out—the brand.
Q: Are you doing it manually?
Michael Tebo: No—and it would be impossible to track AI visibility for our agency and our clients manually. If you just did a daily search by typing into ChatGPT or Perplexity, the answers change every day across every model, and you need to track so many prompts—and hope the ones you come up with are right—at least 50 per category to get a good vibe on what is really happening. Here, more answers, more data, is the PR pro’s friend. Brandi empowers us to perform analysis on as many prompts as we want across every platform, like Google AI Mode, Google AI Overview, Perplexity, and Grok. Brandi AI performs continuous monitoring at a scale and frequency no human team could ever match.
Q: Why can’t a PR team realistically track AI visibility by hand?
Michael Tebo: To track AI visibility manually, a PR team would have to run hundreds of prompt tests every day across ChatGPT, Perplexity, Gemini, Claude, and Grok—tests that Brandi automatically generates with far greater precision. They would then need to re-run each query daily to capture shifts in citation share, sentiment, and ranking position, while also logging and comparing which competitors and publications appear in those answers.
On top of that, the team would need to identify which buyer-intent queries failed to surface the brand and determine why, and then rebuild visibility trends week over week in spreadsheets. Even with a large team, keeping up with that volume of testing, analysis, and trend reconstruction would be essentially impossible.
Q: What does Brandi AI automate?
Michael Tebo: Brandi AI monitors hundreds of buyer-intent queries per client, conducts thousands of engine checks per week, and surfaces visibility shifts the moment they happen—something no human workflow, spreadsheet, or manual prompt testing could ever keep up with.
Q: Which metrics are you using?
Michael Tebo: Using the Brandi AI platform, we rely on a set of visibility metrics that reveal how generative engines actually understand and surface a brand. Using Brandi AI, we track AI citation share, the average position where a brand appears in answers, topic and category authority, competitor share of voice, and sentiment trends tied to specific entities or individual pages. Together, these metrics go far beyond what traditional SEO or PR reporting can offer. They map directly to how buyers discover, evaluate, and compare brands inside AI engines—where the real first impressions now happen.
Q. How are you tabulating results in reports for clients or your company?
Michael Tebo: We use Brandi AI’s reporting engine to create a unified PR and AI visibility scorecard for every client. The reports reveal which new queries are beginning to cite the client, which competitors they’ve overtaken inside generative answers, and which publications consistently influence the engines’ responses. They also show how GEO-optimized content strengthens citation share over time, and, for content clients, they pinpoint exactly when and where the content we produce starts appearing in AI-generated answers.
Q: Can share a specific example of how you’ve used Brandi AI?
Here’s two examples of how we’ve used Brandi –
We discovered three trade publications that barely registered in Google SEO—but were among the top-cited sources in generative AI answers. That insight immediately reshaped our media strategy: we prioritized those three outlets, secured coverage in each, and then saw those articles begin appearing directly in AI-generated responses.
We also used Brandi AI to pinpoint the exact buyer-intent questions people were asking about PR, analyst relations, and AI visibility—queries we would never have known to target manually. Brandi revealed which questions consistently surfaced competitors, which ones ignored us entirely, and which content themes AI engines already trusted. Using those insights, we built GEO-optimized content mapped directly to those high-value questions. As a result, GMG quickly outperformed agencies 5–10x larger, becoming the #1 most-cited domain among nine competitors in just 60 days.
Q: How does Brandi AI differ from traditional PR, SEO, or media monitoring tools?
Michael Tebo: Traditional tools tell us what has already happened—media coverage, backlinks, search performance. Brandi AI measures something completely different: how generative engines currently understand and surface a brand. Instead of showing historical outcomes, it reveals the real-time decision patterns inside ChatGPT, Perplexity, Gemini, Claude, and Grok.
Brandi identifies which concepts, pages, competitors, and publications are influencing AI answers. It also shows where engines overlook a brand—even if the company performs well in traditional SEO. That level of insight doesn’t exist in legacy reporting tools. Brandi gives us visibility into the information layer that increasingly shapes early buyer impressions.
Q: Does Brandi AI provide the means to go beyond measurement and improve AI visibility?
Michael Tebo: Brandi’s value goes beyond monitoring. It highlights where visibility is strong, where it’s weak, and exactly what’s driving both. For each brand, Brandi identifies the specific buyer questions that surface competitors, the topics where engines need clearer signals, the publications that influence AI responses, and the pages on our clients’ sites that engines already trust.
With that level of detail, we know where to focus content, PR outreach, and GEO optimization. Brandi turns what could be guesswork into a clear roadmap: which questions to target, which outlets to prioritize, which themes to build content around, and where credibility already exists. That’s the difference between hoping for more AI mentions and actually improving them over time.
Key Takeaways
- AI Visibility Platform Advantage: Brandi AI automates monitoring and analysis across generative engines.
- Manual Tracking Limitations: Human teams cannot match the scale and speed of an AI visibility platform.
- Comprehensive Metrics: Brandi AI provides visibility metrics that surpass traditional PR or SEO reporting.
- Data-Driven Reporting: Unified scorecards reveal actionable insights for clients and agencies.
- Strategic Improvement: Brandi AI enables targeted GEO optimization for enhanced AI visibility.
Conclusion
Using an AI visibility platform like Brandi AI, Gabriel Marketing Group can continuously track, analyze, and improve how brands appear in generative engine answers, providing clients with actionable insights and a competitive edge in the evolving digital landscape.
Frequently Asked Questions
What is an AI visibility platform and why is it important?
An AI visibility platform, such as Brandi AI, monitors and analyzes how brands appear in generative engine answers. This is crucial because it helps agencies understand and improve brand presence in AI-driven discovery.
Where in this content can I learn more about Brandi AI’s reporting features?
The section under “How are you tabulating results in reports for clients or your company?” explains how Brandi AI’s reporting engine creates unified PR and AI visibility scorecards for clients.
How can agencies implement an AI visibility platform for their clients?
Agencies can integrate Brandi AI or similar platforms to automate monitoring, analyze generative engine results, and use insights to optimize content and PR strategies for improved brand visibility.
How does Brandi AI compare to other PR and SEO tools?
Brandi AI differs from traditional PR and SEO tools by providing real-time insights into how generative engines understand and surface brands, rather than just reporting historical outcomes or search rankings.