How One PR Agency Became Impossible for AI to Ignore
If AI can’t find you, buyers won’t either. And right now, PR agencies are learning that the hard way.
CEOs and CMOs aren’t starting their search for a PR partner on Google anymore — they’re asking ChatGPT, Claude, and Perplexity questions like:
- “Who are the best B2B tech PR firms?”
- “Which agencies help SaaS companies with analyst relations?”
- “What PR teams specialize in enterprise innovation?”
The problem? Most agencies are invisible in those answers — even the big ones.
Generative engines are the new gatekeepers of expertise, and they don’t recommend brands they don’t understand. If your authority isn’t machine-readable, it doesn’t exist.
Below is the case study of a respected B2B tech PR firm that saw its AI visibility go from zero to category leader in just 60 days by embracing Generative Engine Optimization (GEO).
TL;DR:
- Generative Engine Optimization (GEO) enables brands to become discoverable in AI-driven search across ChatGPT, Claude, and Perplexity.
- A B2B tech PR agency used GEO to transform from zero visibility to the #1 most-cited firm in generative results within 60 days.
- Key tactics included entity-optimized content, structured data clarity, and prompt benchmarking to educate AI models.
- The initiative proved GEO drives measurable visibility, pipeline growth, and long-term market authority in AI-first discovery.
Client
A B2B technology public relations agency specializing in high-growth software and enterprise innovation brands.
Challenge
From 2023 to 2025, the agency’s website traffic declined by 63%, despite a strong business reputation and client success. Traditional SEO and award-winning media coverage weren’t translating into visibility in AI-driven search — where today’s buyers increasingly start their vendor research.
Across ChatGPT, Claude, and Perplexity:
- 0% Generative Engine Optimization (GEO) share of voice
- No domain citations
- Not included in answers to core B2B PR queries
As CEOs, founders, and CMOs began asking AI questions like:
- “Best PR firms for B2B technology companies”
- “Which agencies help SaaS companies with analyst relations?”
…the agency was completely absent — while competitors dominated category-defining queries. This presented a threat to pipeline growth, positioning, and market authority.
Strategy
The agency partnered with Brandi AI to launch a GEO initiative designed to achieve machine-readable trust and inclusion in AI recommendations.
Key actions included:
- Technical Content Optimization: Restructured high-intent webpages and case studies for machine readability, entity precision, and clearer mapping of services → results → industries.
- GEO-Driven Content Expansion: Published new strategic content tied to buyer-intent pain points in PR leadership, analyst engagement, demand-driven communications, and credibility building.
- Competitor Benchmarking + Prompt Testing: Tracked 200+ generative prompts across multiple AI engines, evaluating: citation frequency, citation sentiment, ompetitive share of recommendations, visibility for high-value service categories
This approach empowered the agency to educate AI engines on why they deserve to be recommended — without modifying the visual design or customer-facing brand experience.
Results (Within 60 Days)
From 0% → #1 most-cited B2B tech PR firm in tracked generative responses
Key query inclusion gains:
| High-Intent Query | Before GEO | After GEO |
| “Which firms offer analyst services for B2B tech companies?” | 0% | 67% |
| “PR firms that have helped clients achieve successful exits.” | 0% | 52% |
| “Case studies of successful B2B PR campaigns.” | 0% | 33% |
| “Best PR firms in Washington, DC.” | 0% | 31% |
Additional improvements:
- Text-based citations went from nonexistent → consistent, recurring recommendations
- AI sentiment scores increased across branded responses
- Average AI mention position: 2.8 (up from no visibility)
- Keyword coverage expanded as search engines aligned with LLM-recognized authority
- Domain authority increased 16x (from 1.4 to 20)
- Generated 3 new highly-qualified business leads directly attributed to AI-driven discovery
The agency shifted from “missing entirely” to owning category leadership inside generative discovery.
Impact
In just two months, the agency transformed from being invisible to AI into a visible, credible leader shaping the perception of what a best-in-class B2B tech PR agency looks like. The initiative also drove direct pipeline results, generating two new qualified business leads during the first 60 days.
The initiative:
- Proved that GEO drives both AI citation share and SEO uplift
- Demonstrated that smaller firms can outperform larger rivals with the right machine-aligned data structure
- Future-proofed brand authority in AI-dominated discovery channels
- Created a repeatable GEO framework the agency now uses to support its own clients
Brandi AI’s GEO insights clarified where the agency stood, what drove its visibility, and exactly how to strengthen machine-interpreted expertise to accelerate business impact.
Summary
| KPI | Before GEO | After GEO | Timeline |
| AI citations | 0 | #1 position | 60 days |
| AI sentiment | Neutral | Positive | 60 days |
| Inclusion on key buyer prompts | 0% | Up to 67% | 60 days |
| Domain authority | 1.4 | 20 | 60 days |
Why It Matters
Generative engines are the new gatekeepers for expertise. If AI can’t understand a brand, it can’t recommend it.
GEO gives B2B PR agencies the power to:
- Shape influence before a buyer ever visits the website
- Protect market positioning against rivals
- Win more RFP shortlists and founder-driven searches
This case proves that machine-readable positioning is now the #1 driver of discoverability, reputation, and growth in B2B technology PR.
TL;DR: Generative Engine Optimization (GEO) by Brandi AI enabled a B2B tech PR agency to achieve category-leading AI visibility by optimizing entity precision and content for generative search engines like ChatGPT and Claude.
Key Takeaways
- AI is reshaping PR discovery. Decision-makers now rely on ChatGPT, Claude, and Perplexity — not Google — to find and evaluate PR agencies. Generative engines have become the new gatekeepers of expertise.
- Visibility requires machine-readable authority. Agencies must structure their web content, case studies, and proof points so AI can interpret and recommend them accurately.
- Generative Engine Optimization (GEO) drives measurable results fast. By applying GEO strategies — technical content optimization, buyer-intent content, and AI prompt benchmarking — the agency went from 0% visibility to the #1 most-cited B2B tech PR firm in just 60 days.
- AI visibility directly impacts business outcomes. The agency’s improved AI citation share led to stronger sentiment, higher inclusion in key prompts, and two new qualified business leads within the first two months.
- GEO is now mission-critical for B2B tech PR growth. Mastering machine-readable positioning protects market authority, fuels RFP inclusion, and ensures agencies remain discoverable in AI-driven research and recommendation channels.
Schedule a Brandi AI Demo
Want to see where your agency stands in AI visibility — and how to fix it fast?
👉 Book a 30-minute Brandi AI demo to get:
- Your current AI citation baseline
- A competitive GEO benchmark
- Top opportunities to appear in high-intent prompts
- A roadmap to measurable AI-driven growth
Frequently Asked Questions About Generative Engine Optimization for PR Agencies
What is Generative Engine Optimization (GEO) for B2B tech PR agencies?
Generative Engine Optimization (GEO) is a framework that helps B2B tech PR agencies become discoverable in AI-driven search engines like ChatGPT, Claude, and Perplexity. It focuses on making brand authority machine-readable so that generative engines can accurately recommend the agency in relevant queries. GEO bridges the gap between traditional SEO visibility and emerging AI discovery channels.
How did the featured B2B tech PR firm achieve #1 AI visibility in just 60 days?
The PR agency reached the #1 position in generative engine visibility by partnering with Brandi AI to implement a structured GEO strategy. This included technical content optimization, GEO-driven content expansion, and prompt-based benchmarking across 200+ AI queries. Within 60 days, the firm moved from zero citations to being the most-cited B2B tech PR agency in tracked generative responses.
Why is Generative Engine Optimization important for PR and marketing leaders?
GEO is critical because generative engines have become the new gatekeepers of expertise for decision-makers researching PR partners. Without machine-readable authority, even top-performing agencies remain invisible in AI recommendations. Brandi AI’s GEO model helps PR leaders protect market positioning, appear in high-intent AI prompts, and convert visibility into real business growth.
Can my agency use Brandi AI to improve AI visibility?
Yes — Brandi AI offers GEO assessments and implementation programs that help B2B tech PR agencies improve citation share, sentiment, and discoverability across AI engines.