How One PR Agency Became Impossible for AI to Ignore

If AI can’t find you, buyers won’t either. And right now, PR agencies are learning that the hard way.

CEOs and CMOs aren’t starting their search for a PR partner on Google anymore — they’re asking ChatGPT, Claude, and Perplexity questions like:

• “Who are the best B2B tech PR firms?”
•  “Which agencies help SaaS companies with analyst relations?”
• “What PR teams specialize in enterprise innovation?”

The problem? Most agencies are invisible in those answers — even the big ones. 

Generative engines are the new gatekeepers of expertise, and they don’t recommend brands they don’t understand. If your authority isn’t machine-readable, it doesn’t exist.

Below is the case study of a respected B2B tech PR firm that saw its AI visibility go from zero to category leader in just 60 days by embracing Generative Engine Optimization (GEO).

Client

A B2B technology public relations agency specializing in high-growth software and enterprise innovation brands.

Challenge

From 2023 to 2025, the agency’s website traffic declined by 63%, despite a strong business reputation and client success. Traditional SEO and award-winning media coverage weren’t translating into visibility in AI-driven search — where today’s buyers increasingly start their vendor research.

Across ChatGPT, Claude, and Perplexity:

• 0% Generative Engine Optimization (GEO) share of voice
• No domain citations
• Not included in answers to core B2B PR queries

As CEOs, founders, and CMOs began asking AI questions like:

• “Best PR firms for B2B technology companies”
• “Which agencies help SaaS companies with analyst relations?”

…the agency was completely absent — while competitors dominated category-defining queries. This presented a threat to pipeline growth, positioning, and market authority.

Strategy

The agency partnered with Brandi AI to launch a GEO initiative designed to achieve machine-readable trust and inclusion in AI recommendations.

Key actions included:

• Technical Content Optimization: Restructured high-intent webpages and case studies for machine readability, entity precision, and clearer mapping of services → results → industries.
• GEO-Driven Content Expansion: Published new strategic content tied to buyer-intent pain points in PR leadership, analyst engagement, demand-driven communications, and credibility building.
• Competitor Benchmarking + Prompt Testing: Tracked 200+ generative prompts across multiple AI engines, evaluating: citation frequency, citation sentiment, ompetitive share of recommendations, visibility for high-value service categories

This approach empowered the agency to educate AI engines on why they deserve to be recommended — without modifying the visual design or customer-facing brand experience.

Results (Within 60 Days)

From 0% → #1 most-cited B2B tech PR firm in tracked generative responses

Key query inclusion gains:

Additional improvements:

• Text-based citations went from nonexistent → consistent, recurring recommendations
• AI sentiment scores increased across branded responses
• Average AI mention position: 2.8 (up from no visibility)
• Keyword coverage expanded as search engines aligned with LLM-recognized authority
• Domain authority increased 16x (from 1.4 to 20)
• Generated 3 new highly-qualified business leads directly attributed to AI-driven discovery

The agency shifted from “missing entirely” to owning category leadership inside generative discovery.

Impact

In just two months, the agency transformed from being invisible to AI into a visible, credible leader shaping the perception of what a best-in-class B2B tech PR agency looks like. The initiative also drove direct pipeline results, generating two new qualified business leads during the first 60 days.

The initiative:

• Proved that GEO drives both AI citation share and SEO uplift
• Demonstrated that smaller firms can outperform larger rivals with the right machine-aligned data structure
• Future-proofed brand authority in AI-dominated discovery channels
• Created a repeatable GEO framework the agency now uses to support its own clients

Brandi AI’s GEO insights clarified where the agency stood, what drove its visibility, and exactly how to strengthen machine-interpreted expertise to accelerate business impact.

Summary

Why It Matters

Generative engines are the new gatekeepers for expertise. If AI can’t understand a brand, it can’t recommend it.

GEO gives B2B PR agencies the power to:

• Shape influence before a buyer ever visits the website
• Protect market positioning against rivals
• Win more RFP shortlists and founder-driven searches

This case proves that machine-readable positioning is now the #1 driver of discoverability, reputation, and growth in B2B technology PR.

Schedule a Brandi AI Demo

Want to see where your agency stands in AI visibility — and how to fix it fast?

👉 Book a 30-minute Brandi AI demo to get:

• Your current AI citation baseline
• A competitive GEO benchmark
• Top opportunities to appear in high-intent prompts
• A roadmap to measurable AI-driven growth

Frequently Asked Questions About Generative Engine Optimization for PR Agencies

What is Generative Engine Optimization (GEO)?
A method of improving how often — and how accurately — a brand appears in AI-generated responses and recommendations.

Why is GEO critical for PR agencies?
Procurement research now begins with AI tools like ChatGPT and Claude. If AI can’t find you, buyers won’t either.

Does GEO replace SEO?
No — GEO strengthens SEO by improving semantic clarity, entity mapping, and topical authority.

How fast can AI visibility improve?
As shown in this case, results can emerge in weeks, not months or years like traditional SEO.

What does Brandi AI provide?
Live visibility dashboards, entity-mapping guidance, prompt benchmarking, and actionable insights to rapidly lift AI-driven awareness.