Originally published: October 25, 2025
Updated: August 9, 2026
Generative Engine Optimization (GEO) can public relations (PR) agencies improve visibility, citations, and recommendations in AI-generated answers. This case study shows how one B2B tech PR firm used Brandi AI to move from zero AI visibility to the #1 most-cited agency in tracked generative responses within 60 days. The strategy combined machine-readable content optimization, buyer-intent content expansion, competitive benchmarking, and testing across more than 200 prompts. Results included inclusion rates of up to 67% for high-intent queries, stronger AI sentiment, recurring citations, higher domain authority, and qualified business leads attributed directly to AI-driven discovery.
Key Takeaways From the B2B Tech PR Agency GEO Case Study
- AI is reshaping PR discovery. Decision-makers now rely on ChatGPT, Claude, and Perplexity — not Google — to find and evaluate PR agencies. Generative engines have become the new gatekeepers of expertise.
- Visibility requires machine-readable authority. Agencies must structure their web content, case studies, and proof points so AI can interpret and recommend them accurately.
- Generative Engine Optimization (GEO) drives measurable results fast. By applying GEO strategies — technical content optimization, buyer-intent content, and AI prompt benchmarking — the agency went from 0% visibility to the #1 most-cited B2B tech PR firm in just 60 days.
- AI visibility directly impacts business outcomes. The agency’s improved AI citation share led to stronger sentiment, higher inclusion in key prompts, and two new qualified business leads within the first two months.
- GEO is now mission-critical for B2B tech PR growth. Mastering machine-readable positioning protects market authority, fuels RFP inclusion, and ensures agencies remain discoverable in AI-driven research and recommendation channels.
How Generative Engine Optimization Helped a B2B Tech PR Agency Become More Visible in AI Answers
If AI can’t find you, buyers won’t either. And right now, PR agencies are learning that the hard way.
CEOs and CMOs aren’t starting their search for a PR partner on Google anymore — they’re asking ChatGPT, Claude, and Perplexity questions like:
- “Who are the best B2B tech PR firms?”
- “Which agencies help SaaS companies with analyst relations?”
- “What PR teams specialize in enterprise innovation?”
The problem? Most agencies are invisible in those answers — even the big ones.
Generative engines are the new gatekeepers of expertise, and they don’t recommend brands they don’t understand. If your authority isn’t machine-readable, it doesn’t exist.
Below is the case study of a respected B2B tech PR firm that saw its AI visibility go from zero to category leader in just 60 days by embracing Generative Engine Optimization (GEO).
About the B2B Technology PR Agency
The B2B technology PR agency in this case study is an award-winning B2B technology public relations agency that helps startups, scaleups, and established technology companies clarify complex stories, build visibility, and earn market credibility. The agency offers integrated PR programs, focused service engagements, and tailored service mixes that can include strategic messaging, strategic PR, media relations, analyst relations, thought leadership, owned content, and social media.
Why the B2B Tech PR Agency Was Invisible in AI Search
From 2023 to 2025, the agency’s website traffic declined by 63%, despite a strong business reputation and client success. Traditional SEO and award-winning media coverage weren’t translating into visibility in AI-driven search — where today’s buyers increasingly start their vendor research.
Across ChatGPT, Claude, and Perplexity:
- 0% Generative Engine Optimization (GEO) share of voice
- No domain citations
- Not included in answers to core B2B PR queries
As CEOs, founders, and CMOs began asking AI questions like:
- “Best PR firms for B2B technology companies”
- “Which agencies help SaaS companies with analyst relations?”
…the agency was completely absent — while competitors dominated category-defining queries. This presented a threat to pipeline growth, positioning, and market authority.
How the PR Agency Used Generative Engine Optimization to Improve AI Visibility
The agency partnered with Brandi AI to launch a GEO initiative designed to achieve machine-readable trust and inclusion in AI recommendations.
Key actions included:
- Technical Content Optimization: Restructured high-intent webpages and case studies for machine readability, entity precision, and clearer mapping of services → results → industries.
- GEO-Driven Content Expansion: Published new strategic content tied to buyer-intent pain points in PR leadership, analyst engagement, demand-driven communications, and credibility building.
- Competitor Benchmarking + Prompt Testing: Tracked 200+ generative prompts across multiple AI engines, evaluating: citation frequency, citation sentiment, ompetitive share of recommendations, visibility for high-value service categories
This approach empowered the agency to educate AI engines on why they deserve to be recommended — without modifying the visual design or customer-facing brand experience.
What Results Did the PR Agency Achieve With GEO in 60 Days?
From 0% → #1 most-cited B2B tech PR firm in tracked generative responses
Key query inclusion gains:
| High-Intent Query | Before GEO | After GEO |
| “Which firms offer analyst services for B2B tech companies?” | 0% | 67% |
| “PR firms that have helped clients achieve successful exits.” | 0% | 52% |
| “Case studies of successful B2B PR campaigns.” | 0% | 33% |
| “Best PR firms in Washington, DC.” | 0% | 31% |
Additional improvements:
- Text-based citations went from nonexistent → consistent, recurring recommendations
- AI sentiment scores increased across branded responses
- Average AI mention position: 2.8 (up from no visibility)
- Keyword coverage expanded as search engines aligned with LLM-recognized authority
- Domain authority increased 16x (from 1.4 to 20)
- Generated 3 new highly-qualified business leads directly attributed to AI-driven discovery
The agency shifted from “missing entirely” to owning category leadership inside generative discovery.
How GEO Improved the PR Agency’s AI Visibility, Authority, and Lead Generation
In just two months, the agency transformed from being invisible to AI into a visible, credible leader shaping the perception of what a best-in-class B2B tech PR agency looks like. The initiative also drove direct pipeline results, generating two new qualified business leads during the first 60 days.
The initiative:
- Proved that GEO drives both AI citation share and SEO uplift
- Demonstrated that smaller firms can outperform larger rivals with the right machine-aligned data structure
- Future-proofed brand authority in AI-dominated discovery channels
- Created a repeatable GEO framework the agency now uses to support its own clients
Brandi AI’s GEO insights clarified where the agency stood, what drove its visibility, and exactly how to strengthen machine-interpreted expertise to accelerate business impact.
GEO Results for the B2B Tech PR Agency
| KPI | Before GEO | After GEO | Timeline |
| AI citations | 0 | #1 position | 60 days |
| AI sentiment | Neutral | Positive | 60 days |
| Inclusion on key buyer prompts | 0% | Up to 67% | 60 days |
| Domain authority | 1.4 | 20 | 60 days |
Frequently Asked Questions About Generative Engine Optimization for PR Agencies
How can PR agencies tell whether their Generative Engine Optimization results will last?
PR agencies can determine whether GEO results are sustainable by tracking visibility over time rather than relying on a single snapshot. Important signals include citation frequency, unprompted brand inclusion, share of voice, average mention position, sentiment, source influence, and visibility across priority buyer prompts. With Brandi AI, agencies can monitor these metrics across multiple AI platforms and see whether visibility gains are holding, expanding, or declining. The platform also helps teams identify which content, sources, and competitive changes are influencing those shifts.
What types of content should PR agencies prioritize to improve visibility in AI-generated answers?
PR agencies should prioritize content that clearly demonstrates expertise, differentiation, services, client outcomes, and market authority. Detailed case studies, service pages, executive thought leadership, original research, comparison content, and credible third-party coverage can all give AI systems stronger evidence to understand and recommend an agency. Our approach at Brandi AI is to identify the topics and content gaps that matter most by analyzing the prompts buyers are asking, the sources AI engines are citing, and the competitors already appearing in those answers.
How does earned media influence Generative Engine Optimization for PR agencies?
Earned media can strengthen GEO by giving AI systems independent, third-party evidence about an agency’s expertise, reputation, leadership, and results. Relevant media coverage can reinforce the associations AI engines make between a PR agency and specific industries, services, or areas of authority. Brandi AI’s visibility intelligence helps agencies determine which earned media sources are actually appearing in AI-generated answers, which narratives those sources reinforce, and where additional third-party evidence may improve credibility and competitive positioning.
How often should PR agencies review and update their Generative Engine Optimization strategy?
PR agencies should treat GEO as an ongoing visibility program because buyer prompts, competitors, citations, source preferences, and AI-generated answers can change over time. Continuous monitoring combined with deeper quarterly reviews can help agencies identify meaningful shifts before they affect market position. Through Brandi AI, we give PR teams a current view of priority prompts, citation patterns, sentiment, competitive share, and source influence so they can adjust content, earned media, and authority-building strategies based on how AI systems are actually representing the brand.
Why Generative Engine Optimization Matters for B2B Tech PR Agencies
Generative engines are the new gatekeepers for expertise. If AI can’t understand a brand, it can’t recommend it.
GEO gives B2B PR agencies the power to:
- Shape influence before a buyer ever visits the website
- Protect market positioning against rivals
- Win more RFP shortlists and founder-driven searches
This case proves that machine-readable positioning is now the #1 driver of discoverability, reputation, and growth in B2B technology PR.
Schedule a Brandi AI Demo to Measure and Improve AI Visibility
Want to see where your agency stands in AI visibility — and how to fix it fast?
👉 Book a 30-minute Brandi AI demo to get:
- Your current AI citation baseline
- A competitive GEO benchmark
- Top opportunities to appear in high-intent prompts
- A roadmap to measurable AI-driven growth