The Discovery Game Has Changed—and Brandi AI Helps You Win It
Today marks a huge milestone. After months of collaboration, testing, and conversations with some of the most forward-thinking marketers and technologist in the industry, Brandi AI is officially live!
Brandi is the industry’s most comprehensive Generative Engine Optimization (GEO) and AI Visibility platform—built to help brands, agencies, and marketers understand how often they appear in AI-generated answers, and how to improve their visibility across generative engines like ChatGPT, Gemini, Perplexity, Grok, Google AI Summaries, and more.
We built Brandi because we saw what was coming. The rules of visibility have changed.
For two decades, brands optimized for Google. But search is no longer the only gateway to discovery, and the shift has been fast and profoundly impactful. Today, brand visibility happens inside AI-generated answers where trust, authority, and brand relevance converge. When buyers ask a question, they don’t scroll through links anymore. They trust the AI’s answer. And that answer doesn’t list options—it picks winners.
That’s the challenge every modern marketer now faces—and the reason Brandi exists. We created it to help every marketer, every agency, and every brand understand whether they’re part of that answer, and how to get there.
What Is Generative Engine Optimization?
Before you can win visibility in AI, you have to understand how it works.
Generative Engine Optimization (GEO) is the next evolution of brand visibility and credibility. It’s the practice of shaping your content so that AI models like ChatGPT, Gemini, and Perplexity recognize your brand as credible, relevant, and worth citing when people ask questions.
Think of it this way: in the old SEO world, you optimized tactically for Google’s algorithm—keywords, backlinks, and rankings. In the new GEO world, you’re strategically optimizing for AI assistants that generate answers, not lists of links. That means success isn’t about climbing to the top of a search results page—it’s about earning the AI’s trust so your brand becomes part of the single, authoritative response it gives back to users.
Why We’re Excited About What’s Ahead
The Brandi AI launch comes at a pivotal moment. Generative AI has collapsed the buyer journey from days of research to seconds of response. That acceleration changes everything about how trust and discovery are built. According to recent industry research, nearly 60% of digital buyers now consult generative AI assistants before visiting a brand’s website—a number growing month over month. Visibility now lives in the space between a question and an answer—and that’s where Brandi works.
With the Brandi Competitive Market Universe™, marketers can finally see how often their brands (and their competitors) appear in AI-generated answers. Our actionable GEO framework identifies visibility gaps, prioritizes what to fix first, and provides targeted recommendations—without requiring an overhaul of existing content. And by aligning brand stories with what buyers actually ask AI, Brandi helps teams stay visible where intent and discovery now converge.
In generative search, there are no second pages. You’re either part of the answer—or you’re invisible. Brandi is not just a new GEO platform—it’s the way brands can dominate the conversation. Just as SEO once became essential to digital marketing, GEO is now becoming the foundation of AI-era discoverability. The difference? Brandi’s GEO approach isn’t about chasing algorithms—it’s about earning trust and authority in a world where AI decides what’s credible.
Built for Marketers
From the start, Brandi was built in partnership with marketers from brands and agencies who live this challenge every day. CMOs, PR pros, SEO specialists, content strategists, and founders all shared one goal: to understand how AI perceives their brands and what theyc an do to improve and maximize positive perception.
Through the Brandi Early Access program, they’ve helped us refine a platform that’s intuitive, data-driven, and built to grow with the market. Their feedback shaped every detail of the product—and their insights continue to guide what comes next.
We’d love to get your feedback on today’s platform—we are iterating and releasing new features almost daily. Your feedback can contribute to evolving the industry’s most intelligent and complete GEO platform on the market today.
What’s Next for Brandi AI
In the months ahead, we’ll be expanding Brandi’s capabilities with deeper analytics, broader AI model coverage, and new ways to connect visibility data with the content strategies teams already use. Our goal is simple: to make AI visibility measurable, actionable, and fair—for every brand, regardless of size or budget.
Because the Brandi AI launch isn’t just the debut of a new platform—it’s the beginning of a movement to redefine how visibility and credibility are earned in the AI era.
Key Takeaways
- GEO Emergence: Generative Engine Optimization (GEO) is crucial for AI-driven brand visibility.
- AI as Answer Gatekeeper: Brand discovery now happens inside AI-generated answers, not just search engines.
- Brandi’s Unique Role: Brandi offers actionable GEO analytics and recommendations for marketers.
- Visibility Gaps Identified: The Brandi Competitive Market Universe™ highlights where brands appear in generative responses.
- Trust and Authority: GEO is about earning AI trust and authority, not chasing algorithms.
What You Can Do Next
We’re inviting forward-thinking marketers to lead the way.
If you’re ready to see where your brand stands in the new era of AI discovery—and how to improve your visibility in generative answers—we’d love to show you what Brandi can do.
The future of visibility is being written right now—and Brandi helps ensure your brand is part of the story.
Frequently Asked Questions About the Launch of Brandi AI
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing content so that generative AI models, such as ChatGPT, Gemini, and Perplexity, cite and surface your brand in their answers. GEO focuses on aligning your brand with the intent behind natural-language queries.
How does Brandi help with Generative Engine Optimization?
Brandi provides tools and analytics that show how often your brand appears in AI-generated answers and offers targeted recommendations to improve visibility. It helps marketers understand and close visibility gaps in generative search.
Why is GEO important for marketers today?
With buyers turning to AI assistants for answers, GEO ensures your brand is present where decisions are made. It shifts focus from traditional SEO to being the trusted answer in AI-driven discovery.
What makes Brandi different from traditional SEO tools?
Unlike SEO tools that focus on keyword rankings, Brandi measures and improves visibility within AI-generated responses. It uses data-driven insights to help brands become the answer in generative search scenarios.
How can I get started with Brandi and GEO?
Request a demo to see how your brand ranks in generative answers and learn actionable steps to improve your AI visibility with Brandi’s platform.